In an increasingly digitalized world, brands are looking for new ways to highlight their products and attract customers' attention. A notable example is the Augmented Reality (AR) extension of the Enivrez-Vous brand's wine label. This technology is used specifically at the point of sale (POS) display to revolutionize the shopping experience and strengthen customer loyalty.

Traditionally, buying wine has a strong visual and sensory component. Customers often choose based on the label design, the brand and sometimes on recommendations. By introducing AR on wine labels, Enivrez-Vous is opening a new chapter in wine purchasing by offering customers an interactive and immersive experience.

Enivrez-Vous recognized the need to differentiate their brand in a crowded market and relied on AR technology to achieve this. The collaboration with ZAUBAR resulted in a wine label that is not only aesthetically pleasing but also tells a deeper, interactive story.

The experience is seamlessly integrated at the POS display. Customers can simply take their smartphone and scan the QR code on the label. The AR experience begins immediately without any additional downloads. Here are the key features of this innovation:

The AR extension offers videos, animations and interactive elements that tell the story of the wine and the brand. The content can be flexibly and regularly updated to introduce seasonal stories, special promotions or new products. The launch of Enivrez-Vous' AR wine labels impressively shows how technological innovations can transform traditional industries. By using AR at the POS display, the brand not only creates an unparalleled shopping experience, but also strengthens its position in a competitive market.

For brands and retailers, this technology offers an exciting opportunity to increase customer loyalty and increase brand awareness. Enivrez-Vous is setting a clear example for the future of wine marketing and showing that the integration of augmented reality is not just a trend, but a sustainable strategy for differentiation and customer loyalty.