Augmented Reality (AR) Solutions for Sports

Friend-finder

Quickly find friends during mass events

AR navigation with the smartphone camera

Orientation in the stadium

Entertainment for fans - even outside the stadium

Gamified fan experiences

Extend the stadium experience into the city

Bring the live stadium atmosphere to the empty stadium.

Holograms of players liven up the dressing room even outside of playing time.

Representation of historical events with original images

The decision between AR and VR depends the needs and the nature of the organization. Here are some cases where AR is better suited:

Connecting with fandom through interactive fan experiences.
Bringing trophies to fans’ homes, allowing them to virtually own victories and bond closely with the team.
AR can provide real-time stats, player performance data, and virtual annotations during live games.
It improves training by overlaying visual aids and analytics directly onto the player’s field of vision.
Fan experiences can be enriched with interactive replays, on-screen stats, and in-stadium navigation.

VR (Virtual Reality) is best for fully immersive simulations, useful for sports training in a controlled environment.

VR can simulate game scenarios for athletes to practice without physical risks.
It’s often used for virtual sports experiences where fans can feel immersed in the game from home.

AR is generally more suitable for live sports and fan engagement, while VR excels in immersive training simulations.

Below are some of the example use cases of augmented reality in sports that are made with ZAUBAR:

Borussia Dortmund (BVB) is creating an augmented reality stadium tour for kids. Visitors can take selfies with players, learn about the rich history of the club.
ZAUBAR has developed many features like friend-finder, AR mural generation, and minigames.‍
Weitersehen uses AR as an add-on to their scenic bike tour route. Using the Weitersehen app, cyclers can learn more about the rich history of the region.

Sports clubs can use augmented reality (AR) for in many ways

Connecting with fandom through interactive fan experiences.
Creating immersive stadium tours that recreate match atmosphere on non-match days.
Offering 3D volumetric images of players for fans to take selfies with.
Placing historical footage in city tours to highlight important team locations, such as where championships were celebrated.
Bringing trophies to fans’ homes, allowing them to virtually own victories and bond closely with the team.