Coca-Cola, Coke Zero vending machine with an eye-catching mural behind it, signaling an augmented reality minigame.

Brands

Augmented reality offers brands numerous opportunities to create innovative experiences for young target groups.

As part of the campaign for Coke zero, out-of-home areas were transformed into AR sampling machines. If you scan a QR code on the facade, an AR game starts. Winners are rewarded with an individual QR code that can be used to open a real drinks machine via smartphone to take a Coke ZERO. The innovative campaign was developed in cooperation with the out-of-home specialist XI DE SIGN.

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Bringen Sie das Metaverse auf die Straße mit AR-OOH

OOH campaigns with augmented reality increase brand engagement, especially in the GenZ and Gen Alpha target groups.

AR makes it possible to transform static ads into dynamic and interactive content that more engages consumers and encourages interaction.

AR makes DOOH advertising measurable.

Hands of a person playing an augmented reality minigame on their smartphone

Organic reach

AR can increase organic reach in combination with influencer events

AR is the ideal medium for brand entertainment in GenZ

Creative special placements and event activations

ZAUBAR Studios

Creative solutions for brands and companies

Individual developments for innovative AR applications

Can be integrated into the existing MarTech ecosystem

Hands of a person interacting with UGG's animated augmented reality murals in Kreuzberg

FAQ

Why should brands use augmented reality (AR) instead of virtual reality (VR)?

Here are some of the reasons why consumer brands should prefer AR over VR.

Location-based, allowing for real-world interactions.
Can coexist with an onsite marketing or promotion team.
Social by nature, can bring together your audience or brand representatives with customers
Highly social media friendly, encouraging user-generated content.
No need for expensive hardware; runs on mobile devices.
Enhances customer engagement without isolating them from their environment.

Which brands are using augmented reality?

Below are some well-known brands using augmented reality:

Coke Zero AR Claw Machine Game at Nollendorfplatz in 2023 delivered an engaging out-of-home advertising campaign.
Fanta Orange Zero Sugar demonstrated a very succesful product launch using AR and AI at St. Pauli, Hamburg in 2024.
UGG: Augmented Reality Animated Murals in Kreuzberg, Berlin in 2024
Enivrez-Vous: Augmented Reality Interactive Wine Labels
ZADDY's Döner (Kaplan Group) used AR scavenger hunt to attract customers from Breitscheidplatz.

How can brands use augmented reality (AR)

Consumer-facing brands can use augmented reality (AR) and Generative AI (GenAI) in following ways:

Enhancing out-of-home marketing campaigns with interactive AR elements.
Co-creating branded content with their audience
Creating immersive brand experiences to engage customers.
Elevating product launches with virtual try-ons, demonstrations, or minigames
Boosting viral social media campaigns with shareable AR filters and effects.
Integrating AR as an add-on to existing MarTech infrastructure for seamless analytics.