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Augmented reality offers brands numerous opportunities to create innovative experiences for young target groups.
As part of the campaign for Coke zero, out-of-home areas were transformed into AR sampling machines. If you scan a QR code on the facade, an AR game starts. Winners are rewarded with an individual QR code that can be used to open a real drinks machine via smartphone to take a Coke ZERO. The innovative campaign was developed in cooperation with the out-of-home specialist XI DE SIGN.
Would you like to learn more about Coke Zero AR Claw Machine?
Click hereOOH campaigns with augmented reality increase brand engagement, especially in the GenZ and Gen Alpha target groups.
AR makes it possible to transform static ads into dynamic and interactive content that more engages consumers and encourages interaction.
AR makes DOOH advertising measurable.
AR can increase organic reach in combination with influencer events
AR is the ideal medium for brand entertainment in GenZ
Creative special placements and event activations
Creative solutions for brands and companies
Individual developments for innovative AR applications
Can be integrated into the existing MarTech ecosystem