Augmented Reality book tower at 75th anniversary of Frankfurt Book Fair

Events

Creating unique and unforgettable experiences

The Messeturm is transformed into the largest stack of books in the world during the book fair week using ZAUBAR's AR tracking technology. All you have to do is call up a link and then simply point your smartphone camera at the landmark of Messe Frankfurt.

‍

Gamification

Incentivize certain behavior, distribute rewards, boost engagement.

AR treasure hunts for gamified stand activation at trade fairs

Completion screen of an augmented reality navigation app at an event.

Virtual streets overlaid on top of the carpet in a large hall for in-door navigation

Clear orientation for event guests

AR navigation for interiors and exhibition halls

AR displays can easily convey a wide range of information.

Exhibitors can offer complex information in a multi-layered way.

Event activations

GenAI photobooth

Co-create content with event guests.

Gamified experiences

A collage of AI-edited cyber-punk themed selfies

FAQ

AR or VR, what is more suitable for live, on-site events?

AR (Augmented Reality) is more suitable for live, on-site events because it enhances the real-world environment without full immersion. VR (Virtual Reality) is less ideal for live events because it creates a fully immersive experience, removing users from the physical environment.

Which events are using augmented reality solutions?

Below is a non-exhaustive list of clients using ZAUBAR's augmented reality solutions:

AWE USA used AR in-door navigation experience "Space Travel" during 2024 conference.
‍hubraum (Deutsche Telekom's tech incubator) created an AR scavenger hunt for 10th anniversary party visitors.
Frankfurt Book Fair built the world's largest AR book tower by transforming Messeturm into a pile of books in AR.
As part of the Berlin delegation at SXSW, ZAUBAR developed an AI-powered mural generation app as an event activation.

What are the AR use cases in mass events like trade fairs, conferences, or meetups?

AR enhances attendee experience through interactive navigation, real-time information, and virtual exhibits at mass events. Below are some concrete use cases:

Gamification and Engagement: AR-driven games, scavenger hunts, or challenges can boost attendee participation and engagement during events.
Real-time Information: Attendees can receive live updates, event schedules, and personalized content overlays through AR apps or wearables.
Networking Assistance: AR applications can display attendee profiles, job titles, and interests in real-time, making networking more efficient and targeted.
Interactive Booths and Exhibits: Companies can use AR to offer virtual product demonstrations and interactive content, creating engaging experiences without needing large physical setups.
Enhanced Navigation: AR can provide real-time, interactive maps to help attendees navigate large event spaces, find booths, or locate key areas.