A passenger is scanning a QR code on a column with his smartphone to launch an iOS App Clip experience featuring AR navigation.

Smart City

Innovative solutions for optimizing infrastructure in public spaces

The Hochbahn Hamburg and ZAUBAR have developed a gamified navigation solution. Passengers can use an AR application to find the quickest way out and collect tokens in the process.

Would you like to learn more? Click here.

Digital Infoboards

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AR info boxes embedded in 2D signs

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Update easily, reduce physical installation costs

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A passenger is scanning a QR code on a column with his smartphone to launch an iOS App Clip experience featuring AR navigation.
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A passenger is using augmented reality in-door navigation for finding the way out at Jungfernstieg Station.

Indoor and outdoor navigation

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Support wayfinding at your location.

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Gamification for attention-grabbing navigation concepts

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Different navigations for various target groups

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Support local retail.

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Incorporate local promotions.

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Create seasonal offers.

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Incorporate activations at city events.

Two women in a christmas market using an iPad.
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Learn

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Isabelle Eyrich, Business Development at ZAUBAR
Isabelle Eyrich
Business Development, ZAUBAR

"Do you work in a municipality, city or district? We would be happy to arrange an initial discussion."

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FAQ

How can augmented reality (AR) glasses enhance smart city projects?

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Smart city projects can benefit from AR glasses in many ways:

  • Provide hands-free, real-time information for navigation and wayfinding.
  • Enable city workers and first responders to access critical data on-the-go.
  • Offer immersive guided tours of historical sites and landmarks.
  • Display real-time updates on public transportation and city services.
  • Facilitate maintenance and repairs by overlaying instructions directly on equipment.
  • Enhance public safety by providing situational awareness during emergencies.
  • Support tourism by offering interactive AR experiences without the need for mobile devices.

What are some example use cases of augmented reality in smart cities?

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Below is a list of example use cases of augmented reality in the smart city vertical:

How can augmented reality (AR) applications be used in smart cities?

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Here is a list augmented reality use cases in smart cities:

  • Enhancing wayfinding and navigation with interactive AR maps.
  • Deploying programmable infoboards or signage with zero waste and easy upgrades via backend integration.
  • Monetizing projects through sponsored AR locations and experiences.
  • Distributing information and coordinating efficiently during mass public events.
  • Providing real-time data on city services, public transportation, and points of interest.
  • Engaging tourists with interactive AR experiences linked to city's cultural and touristic offerings.
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