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Immersive and multimedia: culture expands its sphere of influence to the 5th dimension.
The Kunstpalast Düsseldorf is one of the most visited museums in North Rhine-Westphalia. With over 130,000 exhibits, the permanent exhibition also has a lot to offer. Since the grand reopening in November 2023, a German art museum has combined augmented reality with audio guides for the first time, fully integrating visitors' smartphones into the art experience.
Augmented Reality can be used to extend the physical exhibition into the 5th dimension. Visitors can view exhibits through their smartphones or tablets and interact with the artworks, experience them in space or get information about the work.
New multimedia scope for curators. Nowadays, exhibitions with text-oriented information panels meet with a lack of interest, especially among young target groups. AR offers a clear advantage here: art or historical exhibits can be enriched with additional information without modification. If the exhibit is highly sensitive, ZAUBAR even makes it possible to display exhibits without exposing them to risk by using digital twins.
Museums can use augmented reality to support school education. School classes and educational institutions benefit from an interactive and lasting learning experience.
Gamified experiences. Through interaction and immersion, augmented reality turns art and history into a real experience through digital re-enactment and gamification. In contrast to linearly designed films or audio guides or printed material, users can take part in challenges and play interactive games to learn more about the exhibits. This is a great way to get young people in particular excited about visiting a museum.
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Accessibility. Museums can use Augmented Reality to make art and culture accessible to people with disabilities.
Scalable guided tours: Visitors can explore the museum at their own time and at their own pace, without being tied to guided tours or rental equipment. Tours can also be offered outside the museum space and into the city.
Multilingual: Augmented reality can provide translations and interpretations in different languages to make the background to the exhibits easily understandable for a wider audience.
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"Are you a manager or curator at a gallery, museum, memorial site, culture center, or similar? Let’s discover what AR can do for your business!"
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Augmented Reality (AR) enhances the museum experience by overlaying digital content on physical exhibits. This technology offers several advantages:
Choosing AR for museums and exhibitions enriches visitor experiences, increases engagement, and optimizes resources.
Museums and exhibitions can become immersive and interactive by leveraging Augmented Reality (AR) to create dynamic experiences. Here are some examples:
This blend of technology and creativity enhances visitor engagement, making the experience more interactive and memorable.
Below are the museums and galleries using augmented reality applications made by ZAUBAR.
Apart from the work done with museums, plenty of memorial sites are also using ZAUBAR's AR technology to create immersive storytelling experiences.
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Isabelle Eyrich
