Person using Museum Kunstpalast Düsseldorf App on her smartphone to interact with an art piece

Museums

Immersive and multimedia: culture expands its sphere of influence to the 5th dimension.

The Kunstpalast Düsseldorf is one of the most visited museums in North Rhine-Westphalia. With over 130,000 exhibits, the permanent exhibition also has a lot to offer. Since the grand reopening in November 2023, a German art museum has combined augmented reality with audio guides for the first time, fully integrating visitors' smartphones into the art experience.

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Additional information about a historical place or artifact

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Augmented Reality can be used to extend the physical exhibition into the 5th dimension. Visitors can view exhibits through their smartphones or tablets and interact with the artworks, experience them in space or get information about the work.

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New multimedia scope for curators. Nowadays, exhibitions with text-oriented information panels meet with a lack of interest, especially among young target groups. AR offers a clear advantage here: art or historical exhibits can be enriched with additional information without modification. If the exhibit is highly sensitive, ZAUBAR even makes it possible to display exhibits without exposing them to risk by using digital twins.

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Fine art gallery visitor engaging with the art piece using a mobile app.
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Two people looking at a phone and collaborating in a museum.

Inspiring digital natives for art and culture

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Museums can use augmented reality to support school education. School classes and educational institutions benefit from an interactive and lasting learning experience.

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Gamified experiences. Through interaction and immersion, augmented reality turns art and history into a real experience through digital re-enactment and gamification. In contrast to linearly designed films or audio guides or printed material, users can take part in challenges and play interactive games to learn more about the exhibits. This is a great way to get young people in particular excited about visiting a museum.

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Scalable

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Accessibility. Museums can use Augmented Reality to make art and culture accessible to people with disabilities.

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Scalable guided tours: Visitors can explore the museum at their own time and at their own pace, without being tied to guided tours or rental equipment. Tours can also be offered outside the museum space and into the city.

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Multilingual: Augmented reality can provide translations and interpretations in different languages to make the background to the exhibits easily understandable for a wider audience.

Two people sitting on the floor and ideating in a museum.
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Learn

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Isabelle Eyrich, Business Development at ZAUBAR
Isabelle Eyrich
Business Development, ZAUBAR

"Are you a manager or curator at a gallery, museum, memorial site, culture center, or similar? Let’s discover what AR can do for your business!"

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FAQ

What are the advantages of augmented reality? Why is it a good choice for museums?

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Augmented Reality (AR) enhances the museum experience by overlaying digital content on physical exhibits. This technology offers several advantages:

  1. Interactive Learning: AR engages visitors with immersive, interactive content, making learning more dynamic and memorable.
  2. Enhanced Accessibility: AR can provide multilingual support, audio descriptions, and additional content, making exhibits accessible to a broader audience.
  3. Space Optimization: Museums can display virtual artifacts, reducing the need for physical space while expanding their collection digitally.
  4. Visitor Engagement: AR encourages repeat visits by offering unique, evolving experiences tailored to different audiences.
  5. Reduced Clutter: Exhibition curators can deliver as much information on-demand without overwhelming the visitors or the exhibition space.

Choosing AR for museums and exhibitions enriches visitor experiences, increases engagement, and optimizes resources.

How can a museum or exhibition be immersive and interactive? How can a museum use augmented reality (AR)?

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Museums and exhibitions can become immersive and interactive by leveraging Augmented Reality (AR) to create dynamic experiences. Here are some examples:

  • Enabling visitors to interact with animated artworks.
  • Navigating through the exhibit with ease.
  • Accessing informative infoboxes.
  • Gamification elements, such as mini-games and puzzles
  • Preserving delicate artifacts while still displaying detailed 3D models
  • Showcasing 3D art, providing a rich, tactile experience without physical contact

This blend of technology and creativity enhances visitor engagement, making the experience more interactive and memorable.

Which museums are using augmented reality?

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Below are the museums and galleries using augmented reality applications made by ZAUBAR.

  • Museum Kunstpalast is using augmented reality to replace audioguides, deliver multilingual information, and interactive mini games in the exhibition space.
  • Archiv der Zukunft Lichtenfels is using augmented reality to place location-based digital art on the streets.
  • Deutsche Kinemathek offers cinephiles the opportunity to explore Berlin's film locations in AR.
  • Meissen Heritage Tour amazes exhibition visitors and highlights the company's commitment to fine craftsmenship and art.

Apart from the work done with museums, plenty of memorial sites are also using ZAUBAR's AR technology to create immersive storytelling experiences.

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