A guard with a middle age chainmail costume playing with a tablet

Tourism

Time travel becomes possible

Bringing sights and their history to life and engaging audiences like never before. AI-powered AR solutions enable immersive, interactive experiences that captivate and educate. By enhancing tourism offerings with AR, every trip becomes unforgettable.

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'Wow' effect

Create unforgettable moments that amaze audiences and spark interest in history.

Immersive Storytelling: Transport visitors to different eras and locations with interactive AR narratives that make history and culture come alive.

Engaging Interactions: Boost visitor engagement with interactive AR elements, such as scavenger hunts, gamified tours, and 3D visualizations, enhancing the overall experience.

A guard passing across a bridge with a map in his hand.

Poster of Hotel Adlon Kempinski's Adlon AR mobile app.

Location-based AR Technology

Bring the metaverse into the real world with location-based AR technology.

Contextual Engagement: Enhance landmarks and attractions with location-specific AR content that provides visitors with a deeper understanding and connection.

Personalized Journeys: Offer tailored AR experiences that adapt to each visitor's preferences and movements, creating unique and memorable adventures.

Inspire Visitors

Increase visitor satisfaction and visit duration.

Self-guided AR tours offer appealing, informative content at each landmark and make visits more entertaining and educational.

Compared to real tour guides, AR can inspire more visitors.

Yael Peri's giving her urban planning walking tour with a tablet in her hand

FAQ

Why is augmented reality (AR) a better solution than virtual reality (VR) for hospitality businesses?

Below are some pros of using augmented reality (AR) instead of virtual reality (VR) for tourism and hospitality businesses:

Enhances physical, on-site experiences, crucial for brick-and-mortar hospitality businesses.
Compliments live, on-site offerings instead of competing for attention.
Boosts foot traffic to hotels, restaurants, touristic landmarks, and tourism offices.
Integrates digital technology with physical offerings, enriching the customer experience.
Social by nature, encouraging shared experiences and user-generated content.
Unlike VR, AR does not isolate individuals, making it ideal for on-site engagement.

What are some example use cases of augmented reality (AR) in tourism and hospitality industries?

Below are some of the production example use cases of augmented reality:

Time Travel Niederburg: Augmented reality roleplaying game (RPG) with an storyline taking place in a medieval castle.
Hotel Adlon Kempinski Berlin: Location-based augmented reality app showcasing the interiors of the legendary historic hotel, allowing users to take selfies and learn more about the significance of the hotel.
Island Mainau: Floral island with a self-guided augmented reality tour for a fully digital visit experience.
89/19 AR Tour: Tagesspiegel Innovation Lab's history tour highlighting the story of Berlin Wall.

How is augmented reality (AR) used in the hospitality industry?

Hospitality and tourism organization such as hotels, touristic landmarks, tourism offices can use augmented reality (AR) in several ways:

Delivering self-guided tours with interactive AR elements.
Empowering tour guides with immersive AR tools to enhance storytelling.
Increasing foot traffic by using location-based AR to highlight key attractions.
Offering AR navigation and showcasing touristic highlights on an immersive map.
Providing multilingual support for tourist experiences through AR applications.