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Retail

Porcelain, art and technology - all in one.

The Meissen Porcelain Manufactory presents the fascinating history of Meissen porcelain in an innovative way via AR. Visitors can experience the history of the porcelain products in the museum shop by simply pointing their smartphone or tablet at a porcelain product.

Would you like to learn more about Meissen Porcelain?

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Brick-and-mortar first

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65% of young target groups prefer the traditional shopping experience to online shopping (32%).

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Phygitalization opens up new potential for retail

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Few retail providers already offer innovative digital POS promotions

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Virtual product presentations

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Consumers can view, test and experience products in a virtual environment before making a purchase decision.

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Providing additional information, reviews, instructions or videos can support the purchasing process.

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Customers can configure products according to their wishes and visualize them in real time.

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POS activation

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AR-based navigation systems can guide customers through the store to find the products they are looking for more quickly.

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Interactive games and experiences can be integrated into the sales process to make the shopping experience more entertaining.

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Shop windows can be made interactive with AR technology, even outside of business hours."

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Learn
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Isabelle Eyrich
Business Development, ZAUBAR

"Are you a marketing or shopper activation manager? Let’s discuss together how AR can be useful for you."

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