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Retail
Porcelain, art and technology - all in one.
The Meissen Porcelain Manufactory presents the fascinating history of Meissen porcelain in an innovative way via AR. Visitors can experience the history of the porcelain products in the museum shop by simply pointing their smartphone or tablet at a porcelain product.
Brick-and-mortar first
65% of young target groups prefer the traditional shopping experience to online shopping (32%).
Phygitalization opens up new potential for retail
Few retail providers already offer innovative digital POS promotions
Virtual product presentations
Consumers can view, test and experience products in a virtual environment before making a purchase decision.
Providing additional information, reviews, instructions or videos can support the purchasing process.
Customers can configure products according to their wishes and visualize them in real time.
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POS activation
AR-based navigation systems can guide customers through the store to find the products they are looking for more quickly.
Interactive games and experiences can be integrated into the sales process to make the shopping experience more entertaining.
Shop windows can be made interactive with AR technology, even outside of business hours."
Learn
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Featured in
"Are you a marketing or shopper activation manager? Let’s discuss together how AR can be useful for you."
Contact UsFAQ
What are the benefits for augmented reality for retailers?
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Retailers benefit from augmented reality in several ways:
- Enhancing in-store shopping experiences with interactive product displays.
- Offering virtual try-ons for clothing, accessories, and makeup, reducing returns.
- Attracting foot traffic with AR-driven promotional campaigns.
- Providing personalized shopping experiences through AR-guided assistance.
- Increasing customer engagement with gamified AR experiences and loyalty programs.
- Enabling seamless integration with e-commerce platforms for omnichannel retailing.
What are some examples of retailers using augmented reality (AR)?
Below are some retailer using ZAUBAR's augmented reality solutions to increase sales.
- Enivrez-Vous is using augmented reality on their animated AR wine labels to stand out on the shelf and and make better use of the limited label estate.
- Meissen Porcelain is using augmented reality for increasing creating a more immersive tour experience at the porcelain museum and lead visitors to the museum shop and boost sales.
- ZADDY's Döner (Kaplan Group) utilized ZAUBAR's augmented reality scavenger hunt at Breitscheidplatz as an engaging promotion campaign.
How is augmented reality used in retail industry?
- Virtual Try-Ons: AR allows customers to virtually try on clothes, accessories, or makeup using their smartphones or in-store mirrors, enhancing the shopping experience.
- Product Visualization: AR enables customers to see how products (like furniture or home décor) would look in their real environment before purchasing.
- Interactive In-Store Displays: Retailers use AR to create interactive product displays and provide additional information or special offers when customers scan items with their devices.
- Personalized Shopping Experiences: AR tailors the shopping journey by providing customized recommendations based on a customer’s preferences and past behavior.
- Enhanced Packaging: AR-enabled packaging offers interactive content, like product tutorials or promotions, when scanned by customers.
AR is transforming retail by enabling virtual try-ons, product visualization, interactive displays, and personalized shopping experiences.
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