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Industry
Deeper insights into manufacturing processes.
The SIEMENS sales team can visualize the individual manufacturing processes of a machine with augmented reality even if the machine has not yet been set up. This leads to a clear and emotionalized pre-sales process on site at the customer's premises or in the show factory.
Animated 3D models
Sales reps can use AR to present customized solutions and answer customers' specific questions directly and visually.
AR can show the inner workings and mechanisms of machines that are not normally visible.
New employees or customers can be trained through AR-powered training programs.
Scalable tours
Complex factory tours can be conducted on exhibits even during working hours.
Self-guided tours using tablets
Provide deeper insights through 360° AR portals.
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Pre-sales of industrial machinery
AR makes it possible to present industrial machinery virtually and in real size, even when not physically on site. Customers can view the machines from different angles and learn about their functions in detail.
Potential customers can interact with the machine models, test functions and make adjustments to take into account their specific needs.
Multilingual: Augmented reality can provide translations and interpretations in different languages to make the background to the exhibits easily understandable for a wider audience.
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"Are you responsible for PR or digital transformation in an industrial company? Let’s discover what AR can do for your business!"
Contact UsFAQ
Should I choose AR or VR for an industrial manufacturing business?
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AR (Augmented Reality) is more suitable for industrial manufacturing due to its ability to overlay digital information on real-world environments, such as a factory unit. VR (Virtual Reality) is better for training simulations and design prototyping but requires full immersion, making it less practical for on-the-floor operations.
Which industrial businesses are using augmented reality?
Below is a non-exhaustive list of industry clients of ZAUBAR:
- SIEMENS is using AR for pre-sales and industrial process visualization purposes.
- Ferropolis is using AR to bring the historic industrial site to life.
- Meissen Porcelain Manufactory uses augmented reality to reflect the company's commitment to art, design, storytelling, and quality.
How is augmented reality (AR) used in industrial manufacturing?
Below is a list of AR use cases in industry:
- Maintenance and Repairs: AR provides real-time visual instructions and overlays for technicians, making complex maintenance tasks more efficient and reducing errors.
- Training and Skill Development: AR enables interactive, on-the-job training, allowing workers to practice with virtual guides and simulations overlaid on real equipment.
- Quality Control: AR helps inspectors by providing visual cues and checklists during the inspection process, ensuring accuracy and speeding up quality checks.
- Remote Assistance: AR allows experts to guide workers remotely through complex tasks using real-time visuals and annotations.
- Assembly and Production: AR streamlines manufacturing by displaying step-by-step assembly instructions directly onto components, reducing assembly time and errors.
- Immersive Presentations: Sales teams can use AR to deliver interactive, 3D presentations, making complex products easier to understand.
- Prototyping: AR allows clients to see virtual prototypes of custom solutions, reducing the need for physical samples and speeding up decision-making.
AR is used in industrial manufacturing for maintenance, training, quality control, remote assistance, and assembly guidance, improving efficiency and accuracy.
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