Berlin, 20/01/22, ZAUBAR, a Creator platform to make money with immersive urban experiences – powered by location-based augmented reality, ZAUBAR AI and Collectables, was selected as a finalist in the Extended Reality & Immersive Technology category for the 14th annual SXSW Pitch® (formerly SXSW Accelerator).

SXSW Pitch is the marquee event of South by Southwest® (SXSW®) Conference & Festivals (March 11 – 20, 2022) Startups Track, where leading startups from around the world showcase some of the most impressive technology innovations to a panel of hand-picked judges and a live audience. Out of the 655 companies that applied to present at SXSW Pitch 2022, ZAUBAR was selected among the 50 finalists spanning 10 separate categories.

The two-day event will be held the first weekend of SXSW Conference & Festivals, Saturday, March 12 and Sunday, March 13, on the fourth floor of the Downtown Hilton Austin, Salon D/E. The event will then culminate with the 2022 SXSW Pitch Awards Ceremony on Sunday evening, March 13, where winning startups from each category and a Best in Show winner will be announced and honored.

SXSW Pitch will feature finalists across the following 9 categories: Artificial Intelligence, Robotics & Voice, Enterprise & Smart Data, Entertainment, Gaming & Content, Extended Reality & Immersive Technology, Future of Work, Health, Wearables & Wellbeing, Innovative World Technologies, Smart Cities, Transportation & Logistics, and Social & Culture.

ZAUBAR will present among four other companies in the Extended Reality & Immersive Technology category on Saturday, March 12th, 2022.

“The metaverse should mean not to isolate ourselves from the world, but – on the contrary – to go out into the world and discover the beauty and meaning that is hidden in plain sight. We’re looking forward to showing you some of that beauty next week with a presentation that you surely won’t want to miss!”

~ Stefan Marx, Co-Founder

“Since its beginning, SXSW Pitch has significantly helped shape the early-stage venture ecosystem and connected promising companies with the resources they need to thrive, giving promising companies the resources they need to succeed when it matters most,” said SXSW Pitch Event Producer Chris Valentine. “Of the 572 companies who have participated since the competition’s inception, over 82 percent have gone on to secure funding and 17 percent have been acquired by the likes Google, British Telecom, Huffington Post, Apple, Live Nation, OpenTable. We’re excited to see this year’s impressive group of startups take to the stage and show us how their innovations will change the world.”

For more information about SXSW Pitch and to view the complete list of finalists, visit: https://www.sxsw.com/pitch/archive/#2022finalists

Augmented Reality Scavenger Hunt App at SXSW

During the conference, ZAUBAR showcased its latest gamification feature: a location-based AR scavenger hunt. This innovative tool is perfect for AR activations at major events like SXSW. Attendees at the conference were able to download the app and hunt for hidden AR items throughout the conference hall in Austin. Although the app is no longer available for download, ZAUBAR continues to enhance and expand its gamification features, offering more engaging and interactive experiences.

About SXSW

SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture. An essential destination for global professionals, the annual March event features sessions, music and comedy showcases, film screenings, exhibitions, professional development and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together. SXSW 2022 will take place March 11 – 20, 2022. For more information, please visit sxsw.com. To register for the event, please visit sxsw.com/attend.

SXSW 2022 is sponsored by White Claw, Audible, Blockchain Creative Labs and The Austin Chronicle.