We are thrilled to announce that ZAUBAR has joined the XReco consortium. This collaboration brings together industry giants from the mobility, media, and technology sectors, including Deutsche Welle and Unity, among others. Together with our project partners, we are working towards developing the “Ultimate XR content creation tool.”

Developing the Ultimate XR Content Creation Tool

As part of the XReco project, ZAUBAR is focused on developing an augmented reality (AR) content management system (CMS). Traditional CMS frameworks are inadequate for managing the complexities of extended reality content. ZAUBAR addresses these challenges by creating an AR CMS tailored to the unique needs of XR creators.

Addressing XR Creators’ Pain Points

ZAUBAR’s AR CMS is designed to streamline the management of XR content, providing a robust solution for XR creators. By addressing the limitations of legacy CMS frameworks, our AR CMS offers enhanced capabilities for handling the dynamic and interactive nature of XR media.

Learn More About ZAUBAR’s AR CMS

For more information on ZAUBAR’s AR CMS and our contributions to the XReco project, visit the XReco blog. Stay tuned as we continue to innovate and shape the future of XR media content creation alongside our esteemed partners.

Joining the XReco consortium marks a significant milestone for ZAUBAR as we collaborate with leading industry players to push the boundaries of XR media. We are excited about the opportunities this partnership brings and look forward to delivering cutting-edge solutions that will transform the media landscape.

About ZAUBAR

ZAUBAR is an AI-powered platform designed to simplify the creation, distribution, and monetization of augmented reality (AR) experiences for brands, agencies, and cultural institutions. Our technology is versatile, supporting out-of-home marketing, brand engagement, and immersive visitor experiences for esteemed clients such as Coca Cola, SIEMENS, UGG, Deutsche Telekom, Kempinski Hotels, Beiersdorf, and Borussia Dortmund. ZAUBAR seamlessly combines the robustness of native apps with the accessibility of WebAR through download-free App Clips and Instant Apps.

About XReco

XReco is an ambitious project aimed at revolutionizing the media industry by integrating extended reality (XR) media content into regular media production. Bringing together 20 partners from 12 countries, XReco harnesses a diverse range of expertise to facilitate efficient media data sharing, discovery, recommendations, and transformations. The project focuses on creating a data-driven ecosystem centered around location-related 2D and 3D assets and XR experiences. At its core, the Neural Media Repository enables content sharing and access for media creators, complemented by AI-based media transformation services for producing innovative media and XR experiences.