The Problem

Palmengarten, a renowned botanical garden, sought to enhance its online visibility and engage a broader audience. Despite having a website and active social media accounts, these platforms struggled to capture the garden's unique beauty and diverse offerings effectively. The challenge was to find an innovative way to showcase the garden's allure and attract more visitors.

The Idea

Harnessing word-of-mouth and organic reach offers a cost-effective strategy to draw potential visitors. User-generated content (UGC) has emerged as a powerful tool in this regard, allowing past visitors to share their positive experiences visually on social media. By encouraging visitors to share their photos, Palmengarten can organically reach a targeted audience likely interested in their botanical offerings.

The Implementation

To capitalize on this trend, ZAUBAR introduced an augmented reality (AR) photo station within Palmengarten. This interactive feature encouraged visitors to take selfies, creating a memorable and shareable experience. The photos, enriched with AR elements, were saved directly to visitors' devices, facilitating easy sharing on social media. The use of AR provided an additional advantage: the ability to customize and update the experiences without incurring additional costs for printing or physical installations. This approach ensures the garden's content remains fresh and engaging.

The Impact

This innovative solution proved to be a low-cost, effective method for organically promoting Palmengarten. Visitors naturally became ambassadors for the garden, sharing their AR-enhanced photos and spreading the word through their networks. This user-driven promotion not only increased the garden's visibility but also enhanced its appeal as a vibrant, evolving destination.

Conclusion

Palmengarten's implementation of an AR photo station has successfully leveraged user-generated content to increase its online presence and attract new visitors. By providing an engaging, customizable experience, the garden has turned its visitors into natural promoters, creating a sustainable and cost-effective marketing strategy.