Deutsche Telekom's tech incubator made a stellar organization, with an AR scavenger hunt for the guests. As a pioneer in augmented reality experiences, ZAUBAR was thrilled to partner with hubraum, Deutsche Telekom’s tech incubator, to celebrate its 10th anniversary. This milestone event required something truly special to reflect the cutting-edge nature of hubraum’s startups and portfolio. Our solution? An interactive AR scavenger hunt that not only entertained but also facilitated networking, engagement, and fun.

The Challenge: Creating a Matchingly Innovative Experience

Hubraum is renowned for fostering innovation through its support of high-tech startups. For their 10th anniversary, they needed an event activation that was as forward-thinking as the companies they incubate. Traditional event setups wouldn't suffice; they needed something that would stand out and enhance visitor engagement in a memorable way.

The Idea: Interactive Exploration Through AR

Augmented reality offers a unique blend of the real and digital worlds, making it the perfect tool for creating dynamic and engaging event experiences. Our vision was to use AR to turn the event space into an interactive playground where guests could connect with each other and the hubraum brand through a series of fun, goal-oriented activities. This would not only make the event lively but also ensure that all attendees were involved and engaged.

Implementation: A Digital Treasure Hunt

ZAUBAR developed an AR scavenger hunt tailored specifically for the anniversary celebration. Upon arrival, visitors were handed tablets equipped with the necessary software. The adventure began with a simple scan of a QR code displayed on posters around the venue. This activated the AR experience, which guided them through various checkpoints within the event space.

Participants followed digital clues and completed tasks that required them to interact with AR characters, solve puzzles, and discover hidden aspects of hubraum’s history and successes. Each completed task moved them closer to a final prize, encouraging thorough participation and exploration of the event.

Impact: Enhanced Engagement and Lasting Impressions

The AR scavenger hunt was a resounding success, with visitors actively participating and immersing themselves in the challenges. The gamification of the event experience made the anniversary not just a celebration, but a memorable adventure. Attendees were not only more engaged but also had fun discovering more about hubraum and its community. Moreover, the incorporation of sponsored rewards added an extra layer of excitement and incentive to the experience.

Conclusion: Augmented Reality as a Catalyst for Event Innovation

The success of the AR scavenger hunt at hubraum’s 10th anniversary is a testament to the power of augmented reality in transforming standard events into interactive, engaging, and unforgettable experiences. As we continue to explore the possibilities within AR, ZAUBAR is proud to lead the charge in innovating how events are experienced. By integrating AR, we are not just creating fun experiences; we are building deeper connections and enriching the community's engagement with technology.