Berlin is enriched by another art highlight: The renowned Lido in Berlin is presenting an extraordinary out-of-home (OOH) special production, which was created in collaboration with the agency XI Design, the London agency Jellyfish and the Ukrainian artist Somari. This spectacular mural installation brings the walls of the Lido to life and combines art and technology in an impressive way.

Somari's hand-painted mural is complemented by augmented reality (AR) elements, transforming it into a living work of art. Visitors can use their smartphones to bring the mural to life and immerse themselves in an interactive and immersive experience. This innovative use of AR allows viewers to delve deeper into the stories and emotions that Somari conveys in her artwork.

The agency XI Design, known for its creative OOH campaigns, together with London-based agency Jellyfish, ZAUBAR and the talented artist Somari, created a work of art that pushes the boundaries of traditional advertising. Somari, whose works are known for their powerful and colorful representations, brings her personal story and cultural roots into the mural, creating a deep connection with viewers.

Using augmented reality, ZAUBAR makes the mural not only a visual highlight, but also an interactive experience. Visitors can discover additional content, see animations and get background information about the art and the artist by simply scanning the mural with their smartphone. This AR integration turns the artwork into a living experience that captivates viewers.