Europe`s first and finest porcelain manufactory is now enhancing their shop and museums with an immersive augmented reality project.

The Meissen Porcelain Manufactory presents the fascinating history of Meissen porcelain in an innovative way via augmented reality. Visitors can experience the history of the porcelain products in both the museum and the shop by simply pointing their smartphone or tablet at a product.

Information about the production, design and history of the products can be discovered in an interactive way. The linking of the museum and the shop creates a seamless experience that arouses visitors' curiosity and encourages them to learn more about the Meissen Porcelain Manufactory and its products.

August the Strong (1670-1733) was brought to life as a holographic figure. He was the Saxon Elector and King of Poland at the time, known for his passion for art and culture. But he was also the founder and thus father of the Meissen Porcelain Manufactory in 1710, making the region one of the most important centers of porcelain production in Europe even then.

By using AR and engaging content, ZAUBAR creates a bridge between tradition and modernity, enabling the Meissen Porcelain Manufactory to make its impressive history and high-quality products accessible to a wider audience.