The Augmented World Expo (AWE) USA is one of the most influential events in the extended reality (XR) industry, bringing together innovators, founders, and developers to showcase cutting-edge technologies. AWE is not just an expo; it’s the place where the future of XR is shaped, making it a must-attend event for the anyone in the immersive technology space.

The Problem

AWE USA is known for delivering top-notch interactive experiences during the expo. With a crowd of highly skilled developers and founders, the pressure is on to provide seamless, innovative, cross-platform interactions that require no friction or downloads. The challenge? Creating immersive experiences that run smoothly, incorporate the latest technologies, and match the high expectations of a tech-savvy audience.

The Solution

ZAUBAR stepped in with two unique activations for AWE USA 2024. First, the Space Travel app—a cross-platform, indoor navigation tool that runs on instant apps and app clips, requiring no downloads. It helped attendees navigate the sprawling Long Beach Convention Center with ease. Second, ZAUBAR introduced an AI-powered selfie filter tailored to AWE’s branding, allowing attendees to capture and share their experience with custom-branded, post-processed images.

The Impact

The results speak for themselves. More than 450 attendees used the Space Travel app to effortlessly find stages, meeting rooms, and facilities. The AI selfie filter generated over a thousand branded images, amplifying the event’s reach on social media. AWE USA 2024 succeeded in delivering yet another unforgettable experience, blending cutting-edge tech with flawless usability.