Bridging Innovation and Accessibility in Industrial Environments

At ZAUBAR, we specialize in augmenting reality to enhance human experiences in educational, recreational, and professional settings. Our collaboration with SIEMENS, a leader in global innovation and technology, represents a groundbreaking step in transforming how industrial tours are conducted. By integrating augmented reality (AR) into SIEMENS' factory tours, we're not only aligning with their innovative spirit but also significantly improving the way visitors interact with their high-tech environment.

The Challenge: Enhancing Access and Insight in Factory Tours

SIEMENS has long offered factory tours as a window into the complex world of advanced manufacturing, catering to various groups interested in their cutting-edge technologies. However, operational complexities and the physical layout of factories often limited the depth and breadth of these tours. Key challenges included:

  • Limited Operational Visibility: Certain processes could not be showcased in real-time due to operational schedules or safety regulations.
  • Spatial Constraints: Physical tours were restricted to areas that could safely accommodate visitors without disrupting ongoing operations.

The Idea: Digital Expansion Through AR

To overcome these limitations, SIEMENS envisioned an augmented version of their factory tours. This approach aimed to utilize AR to:

  • Extend Content Availability: By digitizing aspects of the tour, SIEMENS could showcase operations that were previously inaccessible or difficult to understand.
  • Enhance Visitor Engagement: AR could simulate dynamic aspects of the factory's operations, including machinery that was not in use during the tour, thus providing a comprehensive understanding of the factory's capabilities.

Implementation: A New Dimension of Industrial Tours

Working closely with SIEMENS, ZAUBAR will develop an AR factory tour experience enriched with a variety of digital content types, including interactive 3D models, text overlays, photos, and videos. This digital layer allows visitors to:

  • Interact with Digital Twins: Visitors can explore AR replicas of machinery, seeing components and processes in action, even if the physical machine is idle.
  • Access Enhanced Information: Text and multimedia overlays provide deeper insights into the machinery and processes, contextualizing what visitors see in front of them.

The AR experience begins with visitors scanning QR codes strategically placed around the factory. Once scanned, the app overlays interactive content directly onto their surroundings, allowing them to manipulate digital objects and access a wealth of information.

Impact: Transformative Experiences and Operational Efficiency

The augmented factory tour will set a new standard for industrial visits, making them more informative, engaging, and flexible. For SIEMENS, the transition to augmented tours will streamline tour preparations and provide a flexible, scalable way to share their technological prowess with the world.

Conclusion: Setting a Precedent for the Future of Industrial Tours

The SIEMENS Factory Tour, enhanced by ZAUBAR's AR technology, exemplifies the potential of augmented reality to transform traditional practices. This project will not only makes SIEMENS' tours more memorable and informative but also demonstrates how AR can be strategically deployed in industrial settings to bridge the gap between innovation and public engagement. As we continue to explore and expand these technologies, ZAUBAR remains committed to pushing the boundaries of what AR can achieve in educational and professional environments.