Marken

Here are some of the reasons why consumer brands should prefer AR over VR.

• Location-based, allowing for real-world interactions.
• Can coexist with an onsite marketing or promotion team.
• Social by nature, can bring together your audience or brand representatives with customers
• Highly social media friendly, encouraging user-generated content.
• No need for expensive hardware; runs on mobile devices.
• Enhances customer engagement without isolating them from their environment.

Below are some well-known brands using augmented reality:

• Coke Zero AR Claw Machine Game at Nollendorfplatz in 2023 delivered an engaging out-of-home advertising campaign.
• Fanta Orange Zero Sugar demonstrated a very succesful product launch using AR and AI at St. Pauli, Hamburg in 2024.
• UGG: Augmented Reality Animated Murals in Kreuzberg, Berlin in 2024
• Enivrez-Vous: Augmented Reality Interactive Wine Labels
• ZADDY's Döner (Kaplan Group) used AR scavenger hunt to attract customers from Breitscheidplatz.

Consumer-facing brands can use augmented reality (AR) and Generative AI (GenAI) in following ways:

• Enhancing out-of-home marketing campaigns with interactive AR elements.
• Co-creating branded content with their audience
• Creating immersive brand experiences to engage customers.
• Elevating product launches with virtual try-ons, demonstrations, or minigames
• Boosting viral social media campaigns with shareable AR filters and effects.
• Integrating AR as an add-on to existing MarTech infrastructure for seamless analytics.